Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Essential Prints and Stationary (the “Site”).
Personal information we collect
We collect the following categories of information to provide and improve our Services, personalize your experience, and comply with legal obligations:
- Identifiers: First name (for email list signup) and email address.
- Financial Information: Payment information such as PayPal or account details (if you use these to make payments). We do not collect full credit card numbers or other sensitive financial data.
- Internet or electronic activity information: We may collect limited browsing history and device information (e.g., browser type) to improve website functionality.
When you visit “the Site”, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Master cards, visa, Paypal), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your Personal Information
We do not share your Personal Information with third parties. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your California Privacy Rights
If you are a California resident, you have certain rights regarding your information. You have the right to:
- Know: You can request to know what personal information we have collected, used, and disclosed about you in the past 12 months.
- Delete: You can request that we delete your personal information, subject to certain exceptions.
- Opt-Out of Sale: We do not sell your information, but if we ever do, you will have the right to opt-out.
You can exercise your rights by submitting a request through our website ([insert link, if applicable]) or by contacting us at essentialprints.stationary@gmail.com.
We will verify your request before processing it and will respond within 45 days of receiving your request.
Shine the Light Disclosure
We comply with the California “Shine the Light” law. Under this law, California residents who have a business relationship with us can request a list of the categories of personal information we have disclosed to third parties (for commercial purposes) during the preceding calendar year, as well as the names and addresses of those third parties. You can submit a request for this information by contacting us at essentialprints.stationary@gmail.com.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Minors
Our Site is not directed towards children under 18. We do not knowingly collect information from children under 18.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at essentialprints.stationary@gmail.com.